{"product_id":"better-is-temporary-book","title":": BETTER IS TEMPORARY BOOK","description":"\u003cp data-mce-fragment=\"1\"\u003eAt , the desire to be the best is a journey, not a destination—better is always temporary.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003ePhaidon commemorates the company's influence with\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003e : Better is Temporary\u003c\/em\u003e, a landmark publication that charts 's transformation from rebellious upstart to global phenomenon.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003eThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into 's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003eBeginning with \"Breaking2,\" an introduction detailing 's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters 's focus on performance, brand expression, collaboration, inclusive design, and sustainability.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003eThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of 's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, \"Crafting Color.\"\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003eCombining 500 color illustrations with stories, insights, knowledge, passion, and history shared by 's remarkable team,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003e : Better is Temporary\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ewill serve as a manual of innovation and inspiration for generations to come.\u003c\/p\u003e \u003cstrong data-mce-fragment=\"1\"\u003eSpecifications:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003cul data-mce-fragment=\"1\"\u003e \u003cli data-mce-fragment=\"1\"\u003eFormat: Hardback\u003c\/li\u003e \u003cli data-mce-fragment=\"1\"\u003eSize: 310 x 230 mm (12 1\/4 x 9 in)\u003c\/li\u003e \u003cli data-mce-fragment=\"1\"\u003ePages: 320 pp\u003c\/li\u003e \u003cli data-mce-fragment=\"1\"\u003eIllustrations: 500 illustrations\u003c\/li\u003e \u003cli data-mce-fragment=\"1\"\u003eISBN: 9781838660512\u003c\/li\u003e \u003c\/ul\u003e","brand":"My Store","offers":[{"title":"O\/S \/ MULTI \/ B23","offer_id":48909822132407,"sku":"dhb1784697853720","price":50.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6650\/7447\/files\/better-is-temporary-book_1.jpg?v=1784697858","url":"https:\/\/lurevias.shop\/products\/better-is-temporary-book","provider":"My Store","version":"1.0","type":"link"}